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CartTally is an independent New Zealand technology startup.

Founded in Auckland in 2025, CartTally builds and operates its own dinner-planning platform for households.

Auckland, New Zealand Founded 2025 Public Beta

Try Plan My Week

Plan dinners for the week, then shop and cook.

CartTally helps households plan weekly dinners around routines, food rules, preferences, Pantry and budget. Use that plan to see what to buy in Shopping List and follow recipes in Cook Mode.

Food rules remain a priority. People should review recipes, ingredients and product labels for their household. Grocery amounts are estimates; live prices and checkout totals may vary.

  1. Step 1

    Weekly Plan

    Shape a realistic weekly dinner plan around Cook nights, leftovers, takeaway and nights off.

  2. Step 2

    Shopping List

    See which ingredients you still need for the plan, with an estimated shop.

  3. Step 3

    Shop Mode

    Check off items as you shop, then move purchased items into Pantry.

  4. Step 4

    Pantry

    Keep track of supported household stock and use it when planning and shopping.

  5. Step 5

    Cook Mode

    Keep recipe details and steps together, then mark a meal cooked when you are done.

See the product in use.

See how a meal moves from Weekly Plan into Shopping List, Pantry and cooking.

CartTally Weekly Plan with a synthetic example dinner, recipe details and a Start Cooking action

Weekly Plan

Keep tonight’s meal and its recipe together, ready to cook.

CartTally Shopping List with example data, an estimated shop and its live-price caveat

Shopping List and Pantry

Shopping List brings together what the week needs and what is already in Pantry. The displayed shop is an estimate.

CartTally Cook Mode recipe dialog with synthetic example ingredients, Pantry coverage and cooking instructions

Cook Mode

Follow recipe ingredients and instructions, then mark dinner cooked when you are done.

A working product in Public Beta.

The core weekly planning, shopping, Pantry and cooking experience is live and available to users. Public Beta currently includes free access to the Plus experience. No card is required and there is no automatic paid conversion during Beta.

Built as consumer software.

CartTally is being developed as a consumer software-as-a-service product. Commercial terms after Beta have not been finalised.

The founder

Jordan Blake

Founder & Product Lead · Auckland, New Zealand

Jordan’s background includes retail operations, ecommerce, marketing, data-led decision making and digital product development. He founded CartTally and has led its development from the initial concept to Public Beta.

Jordan Blake on LinkedIn (opens in a new tab)
Jordan Blake, founder of CartTally

Plan your next dinner week.

Plan My Week